Providing the same restaurant formats as in Japan
Overseas, the Group is committed to bringing the Japanese food culture and experience of “sushi” in the same formats as Japan in terms of restaurant design, products, and customer service. Even in our overseas restaurants, the pursuit of great taste remains the same. Some staff members in overseas have never eaten sushi, so it is important to educate them about the importance of properly completing the time-consuming preparation process, as well as to explain the reasons why this process is necessary.
I believe that seeing customers enjoy the experience of dining out represents a common joy for everyone in therestaurant industry. This experience leads to a virtuous cycle of providing better services. This is expressed in the Action Guidelines in our corporate philosophy. These guidelines have been translated into a number of languages so that everyone in the Group can share it. Whenever I visit our local operations overseas, I try to interact directly with the employees as much as possible.
The further evolution of our overseas expansion requires that we refine our domestic business, which has high demands in terms of both price and quality. In order to meet our customer’s wide range of needs, we have enhanced our lineup of carefully selected sushi ingredients and other “specialty” products. Providing products that balance price and quality with customer satisfaction will lead to growth. Through this accumulation of efforts, we are refining our “lean” corporate structure to translate into success in overseas markets.