FOOD & LIFE COMPANIES LTD. (Head office: Suita City, Osaka Prefecture; President and CEO: Masahiro Yamamoto; hereinafter referred to as “F&LC”) is pleased to announce the opening of its first store in Malaysia, SUSHIRO Suria KLCC Store, on Friday, February 7th.

F&LC continues to expand its overseas business to realize its vision of “Discovering new tastiness, Sharing moments of joy.” The opening of the store in Malaysia marks F&LC’s 10th area, including Japan, and marks the 200th store in its overseas business. By continuing to deliver the brand that has been refined in Japan to customers around the world, F&LC will continue to grow and evolve as a global restaurant company originating from Japan.

Left: Opening ceremony of “SUSHIRO Suria KLCC Store”, Right: Customers waiting for the opening of Sushiro’s first store in Malaysia

First store in Malaysia and opening scene

Sushiro’s store openings in Southeast Asia began in Singapore in 2019, followed by Thailand in 2021 and Indonesia in 2023, and this latest Malaysian opening will be its fourth area. As it continues to open stores in each area, gaining positive feedback from customers, it has now opened its first store in Malaysia, located near the center of Southeast Asia and expected to grow in the future. The first store will be located in Suria KLCC, a large commercial facility directly connected to the world-famous landmark Petronas Twin Towers in the capital Kuala Lumpur. The sophisticated space will help increase awareness of Sushiro among a wide range of people both in Japan and overseas.

On the opening day, a commemorative ceremony was held in front of the store, with many customers gathering before the opening, and five guests including Japanese Ambassador to Malaysia Noriyuki Shikata were welcomed. At the beginning, a lion dance was performed to celebrate the opening of the first store in Malaysia and to pray for future development. From F&LC, Executive Officer (International Business, Southeast Asia Region) Tsukasa Yoshida and Managing Director of Sushiro Malaysia Sdn. Bhd., Osafune Takumi, took the stage and gave the following greeting: “As the words “Sushiro’s mission is ‘Tasty sushi for all. Tasty sushi for the heart,’ we want to provide a special time that not only allows you to enjoy delicious sushi, but also fill your heart. Malaysia is a wonderful country where diverse cultures and food traditions blend together. We want Sushiro to be a bridge that delivers Japanese flavors and culture, and to become a store that is loved by the people of Malaysia.” Afterwards, the seven of them cut the ribbon, welcoming customers and starting Sushiro’s new path in Malaysia. The store was bustling with customers from the first day, and there was even a letter of joy that arrived saying, “Thank you for coming to Malaysia. I love Sushiro’s sushi♡”. Even now, about a month after the opening, the number of customers that have come to the store far exceeds initial expectations, showing a good start.

Features of Sushiro Malaysia’s first store

When Sushiro opens stores overseas, it is important to deliver the delicious sushi that Sushiro, founded by sushi craftsmen in Japan, to customers around the world in its original form, and the company is committed to “direct management” store operations, menu composition, pricing, in-store cooking, utilization of technology, hygiene management, and human resource development. To achieve this, employees with on-the-job experience in Japan are assigned to each country and region to directly manage the operations, and by working with local staff to recreate the Sushiro of Japan, the company has gained recognition and expanded its store areas to grow.

Just like in other areas, in Malaysia, the store is operated with a commitment to recreating the Japanese Sushiro. In terms of “tastiness,” F&LC will use its global food procurement capabilities to source high-quality ingredients from around the world, and bring out the delicious flavors through the extra effort of cooking in-store before serving them to customers. Another feature of the first store in Malaysia is that it strives to offer Muslim-friendly menus so that more customers can enjoy Sushiro. Utilizing the knowledge gained from opening a store at the Dubai World Expo and the experience gained from the six existing stores in Indonesia (as of February 7), all menu items will be “no pork, no lard.”

By offering these experiences at affordable prices that can be enjoyed on a daily basis, we hope to bring joy and smiles to customers in Kuala Lumpur. We are committed to recreating and delivering the deliciousness, fun, and value beyond price that Sushiro has honed in Japan, and together with local staff, we will work to create a store that will please as many customers in Malaysia as possible.

Accelerating overseas expansion of F&LC

F&LC’s overseas business began in 2011. It has been expanding steadily, with 38 stores at the end of the fiscal year ending September 2020, 135 stores at the end of the fiscal year ending September 2023, and 182 stores at the end of the fiscal year ending September 2024. Currently, the company operates Kaiten sushi restaurant “Sushiro” in eight areas (Korea, Taiwan, Hong Kong, Singapore, Thailand, Mainland China, Indonesia, and Malaysia) and popular sushi izakaya “Sugidama” in two areas (Hong Kong and the United States). In addition, at the “Expo 2020 Dubai,” Sushiro opened a limited-time store as the only restaurant operator in the Japan Pavilion, and received high interest and acclaim from customers around the world. Furthermore, at the “Expo 2025 Osaka, Kansai, Japan” to be held this year, the company has decided to open a “SUSHIRO To The Future: Expo Edition” with the concept of “Kaiten sushi to continue sushi – The future of sushi restaurants 2050”.

In the “FY24-26 Medium-term Management Plan,” the number one priority is to “continue to expand our overseas business and achieve a sales ratio of 35%,” and we are promoting the opening of stores in “Greater China,” “East Asia and Southeast Asia,” “North America and other markets.”

■Store Overview

Store name: SUSHIRO Suria KLCC
Address: Lot LC-C06 Concourse Floor, Suria KLCC, 241, Petronas Twin Tower, Kuala Lumpur City Centre, 50088 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Opening hours: 10:00-22:00 (Malaysian time)
Number of seats: 302 seats (49 tables with 6-seater seats, counter: 1 person x 1, 2 people x 2, 3 people x 1)
Menu: Over 160 types of dishes (approximately 100 sushi dishes, approximately 30 side dishes, approximately 15 desserts, drink bar), no pork, no lard
Price: 5.80 RM, 7.80 RM, 10.80 RM, 15.80 RM (excluding tax. Sushi plates are available in four price ranges)
Official website:https://sushiro.com.my/

*The contents of this site are machine-translated.

<Contact for media inquiries regarding this matter>
FOOD & LIFE COMPANIES LTD. Corporate PR Department, Corporate PR Section
TEL: 06-6368-1063 (weekdays excluding weekends and holidays)
Email: press@food-and-life.co.jp
URL: https://www.food-and-life.co.jp

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