SUSHIRO To The Future: Expo Edition at Osaka-Kansai Expo: Approx. 290,000 Visitors Served – Introducing Popular Menu Rankings and Post-Expo Initiatives

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FOOD & LIFE COMPANIES Co., Ltd. (Head office: Suita City, Osaka Prefecture; President and CEO: Masahiro Yamamoto; hereinafter referred to as “F&LC”) opened a store called “SUSHIRO To The Future: Expo Edition” at the Osaka-Kansai Expo (2025 World Expo, Japan), which was open for 184 days from the opening to the closing, under the concept of “From Kaiten Sushi to Sustainable Sushi: The Future of a FishRestaurant in 2050.” This release introduces the number of customers during the event, a ranking of popular menu items, and initiatives following the conclusion of the event.
We would like to once again express our sincere gratitude to all those involved in supporting SUSHIRO To The Future: Expo Edition since before the event, as well as to the many customers who visited from both within Japan and abroad. Thank you all so much.

■ Number of visitors
A total of approximately 290,000 customers visited our store. Thank you very much.

■ Popular menu rankings*1 *1 This ranking is based on the entire period and total sales volume, and does not take into account differences in sales period or planned sales volume.
We offer a variety of menu items, including products exclusive to SUSHIRO To The Future: Expo Edition and products from F&LC group brands (Kyotaru, Sugitama, Sakabayashi*2).
It has been very well received. *This is an original product of SUSHIRO To The Future: Expo Edition, supervised by group brands.

1. Top 3 on all menu items　　
1st place: Red tuna (230 yen including tax): Made with red meat from farmed red tuna. Its rich, sticky flavor is a big hit with customers.
2nd place: Salt-grilled fatty tuna (590 yen including tax): A popular item from the group brand “Sugidama.” The large cuts of fatty tuna are very popular due to their volume.
3rd place: 3 pieces of tuna (590 yen including tax): Made with farmed tuna. A highly satisfying dish that allows you to enjoy lean, medium-fatty, and fatty tuna all on one plate.

2. Top 3 “Fish of Tomorrow” series exclusive to SUSHIRO To The Future: Expo Edition
1st place: Land Farmed Sea Urchin in Nori (550 yen including tax):
This product contributes to the conservation of the ocean by eliminating and cultivating sea urchins, which are the cause of coastal denudation.
It is popular for its sweet and delicious taste.
2nd place: Land Farmed Fuji Atlantic Salmon (270 yen including tax):
Salmon raised in an environmentally friendly land-based farming system at the foot of Mt. Fuji. Features a texture that can only be achieved raw.
3rd place: Land Farmed Shortfin Eel (390 yen including tax):
These eels are a type of eel called Bicara, farmed on land and raised on organic feed. They are “certified Osaka-made” products, characterized by their plump texture.

3. Top 4 F&LC Group Brand Menus　　
*The top spot goes to salted and grilled fatty tuna. As this overlaps with the ranking of all the menu items, we will introduce the 2nd to 4th places.
2nd place: Deep-fried cream cheese rolls topped with spicy tuna (330 yen including tax):
An original product from the US brand “Sakabayasshi”: a unique spicy sushi dish
3rd place: Salmon ade (590 yen including tax): A very popular item at Sugidama. Its melt-in-your-mouth texture is also popular at SUSHIRO To The Future: Expo Edition.
4th place: Kyotaru Hime Chakin Sushi (190 yen including tax): A product that is an adaptation of Kyotaru’s signature product for SUSHIRO To The Future: Expo Edition.

■Recognition of efforts (awards)
1. Winner of the Procurement Category Award at the 2025 World Exposition, Japan’s “Sustainable Initiatives Awards”
Organizer: Japan Association for the 2025 World Exposition
Evaluation point: The challenge of using only farmed seafood, rather than wild resources, was recognized as a “role model for the sushi industry” that aims to maintain the sustainability of marine resources and sustainable restaurant management.
press release:https://food-and-life.co.jp/corporate-news/23000/?tab_key=block-corporate-news

2. Winner of the Industry Encouragement Award and NDF Special Silver Award at the 44th Display Industry Awards (2025)
Organizer: Japan Display Industry Association
Evaluation points: The event was praised for providing an “experience beyond a meal” through spatial design and game-based learning, and for using farmed fish for all menu items, which is sustainably sourced in preparation for the depletion of marine resources. It was also praised for balancing environmental considerations with stable supplies, and for providing a system that allows visitors to learn about climate change and sustainability in a fun way.
press release:https://food-and-life.co.jp/corporate-news/23444/?tab_key=block-corporate-news

■ Activities after the event
1. Relocation of buildings and reuse of store equipment
The lantern-inspired store lighting, Yoshino cedar pillars from Nara Prefecture, greenery used in the store, and furniture such as chairs will be relocated to F&LC’s headquarters and reused.Furthermore, store equipment such as kitchens will also be reused in stores such as Sushiro.

2. Sustainable menus will be offered at F&LC Group restaurants in the future
We plan to sell sea urchin and red snapper, which we have offered as “Fish of Tomorrow,” at our group companies.

1. ■ Basic information about “SUSHIRO To The Future: Expo Edition”
2. 1. Concept and main initiatives
3. Based on the concept of “Conveying sushi becomes everlasting sushi – The Future of Sushi Restaurants 2050,” Sushiro’s efforts to continue serving sushi while protecting the abundant marine resources that will continue into the future, and to continue providing enjoyable dining experiences into the future, were demonstrated through games and other content, providing an opportunity for visitors to have fun learning about the challenges facing marine resources and how to address them while enjoying delicious sushi.
4. 
   2. A sustainable menu that will last into the future
   In light of the growing importance of marine resources that do not depend on the wild, we have taken on the challenge of using only farmed fish in our restaurants. We have developed the “Fish of Tomorrow” series, which uses cutting-edge technology such as land-based aquaculture, and have created an opportunity for customers to experience our efforts to continue providing delicious sushi into the future.
5. 
   3. Menu composition that takes into consideration a diverse range of customers
   All menu items served at the restaurant are pork-free and animal-free plant-based options are also available. This approach ensures that customers of diverse backgrounds can enjoy their meals.
6. 
   4. Two fun learning games
   Through the game, we have created an opportunity for people to have fun while learning about the challenges facing fisheries resources and the technologies that support sustainability.
   ・”UNI CATCH GAME” A game where everyone can participate and learn about marine environmental conservation
   ・”SUSHI QUEST” – Content that allows you to learn about issues facing the fishing industry in the form of a quiz
   These two games are available onlinehttps://www.akindo-sushiro.co.jp/expo2025/
   (The Sea Urchin Catch game is a demo screen, and Sushi Quest can be controlled online.)
   
   5. A restaurant filled with greenery that makes you feel like you’re dining in the forest
   SUSHIRO To The Future: Expo Edition, located near the “Forest of Silence” in the center of the venue, adopted a design that blends into the forest, with a mirrored exterior and a borrowed backdrop of the Forest of Silence. The store was designed so that the trees outside could be seen from inside, creating a space that felt like you were in the forest, creating a green space that evoked the image of “a future where you can eat fresh, delicious sushi even in the forest.”
7. 
   6. SUSHIRO To The Future: Expo Edition was created by employees from all over the country, with the hope of future success.
   Through internal recruitment, young employees who had been with the company for 2-3 years were mainly recruited from all over the country and transferred to work in Kansai. The program was run with the hope that all members would gain experience as employees and in a special environment, and grow into the core personnel of F&LC in the future.

■ Sponsorship of the signature pavilion “EARTH MART”
F&LC also supported the theme of “Thinking about life through food,” and sponsored “EARTH MART,” the signature pavilion at the Osaka-Kansai Expo.

<Related Press Release>

April 18, 2022
Sponsorship of the 2025 World Expo Theme Project “Weaving Life” announced
April 3, 2025
“SUSHIRO To The Future: Expo Edition” to Open at Expo 2020 in Osaka, Kansai on Sunday, April 13th
July 3, 2025
Launch of new products using seafood that can adapt to rising sea temperatures due to global warming
August 20, 2025
Fisheries learning game “SUSHI QUEST” now available exclusively at “SUSHIRO To The Future: Expo Edition”

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<Contact for media inquiries regarding this matter>
FOOD & LIFE COMPANIES LTD. Corporate PR Department, Corporate PR Section
TEL: 06-6368-1063 (weekdays excluding weekends and holidays)
Email: press@food-and-life.co.jp
URL: https://www.food-and-life.co.jp

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